Hight Quality Design

Telkomsel launched TINC (Telkomsel Innovation Center) to support Indonesia’s digital economy by accelerating collaboration with local startups and developing technologies ready for B2B and B2C commercialization. The challenge was limited awareness of the program and its participating startups among innovators, creating the need to build recognition and positive perception.

Guided by the key message #AkselerasiBersamaTinc, we integrated TINC’s digital assets across Instagram, Facebook, LinkedIn, TikTok, and the program website blog. The strategy focused on informative, educational, and engaging content including program updates, startup insights, and short-form entertainment, supported by targeted digital advertising through Instagram and Facebook Ads, TikTok Ads, and Google Ads to maximize reach and impact.