Hight Quality Design

Pupuk Indonesia aims to strengthen its position as a world-class national company in plant nutrition and sustainable agricultural solutions while maintaining a positive public image. Despite its scale as the largest fertilizer producer in Asia, the company faces challenges from unfavorable sentiment and misleading information that can affect public perception, creating the need for consistent and credible digital communication.

Guided by the key message #MemupukInspirasiMajukanNegeri, we manage and align Pupuk Indonesia’s digital assets across Instagram, Facebook, Twitter, YouTube, TikTok, and social media ranger accounts. Our strategy focuses on informative and easy-to-digest content to build awareness and reinforce positive contributions, supported by active keyword monitoring to identify conversations, categorize sentiment, and respond quickly to potential issues.