Honouring heroes on a friendship budget

Partnering with actors Alex Abbad and Abimana Aryasatya,
we created the “Pahlawan di Hari Pahlawan” campaign for Mario Minardi —
a documentary-style series of personal stories and gifted shoes.

Impact

- Captivated audiences on Instagram through authentic storytelling
- Reduced production cost dramatically by mobilising genuine relationships
- Blended creativity and professionalism into a repeatable content model