Presenting Mario Minardi to the nation's leaders

At the grand opening of Sarinah in Jakarta, I presented the Mario Minardi brand to President Joko Widodo and key ministers — framing the story around craftsmanship, excellence and comfort.

Impact

- Captivated Indonesia's top leaders and earned national-stage credibility
- Anchored the brand in a premium, heritage-led narrative
- Built an executive brand story designed to resonate with global audiences