Hight Quality Design

Indigo, operated by Telkom Indonesia, seeks to increase awareness of its startup programs from pre-startup to acceleration, including its gaming track, while highlighting success stories from its ecosystem. Social media analysis indicated the need for more engaging, visually consistent content to better reach a younger and wider audience.

Aligned with the vision “Unlocking the Real Access for Every Vision in Indonesia” and the #UnlockYourVision message, we implemented an interactive social media strategy supported by thematic campaigns, quizzes, and the introduction of Min-Go as a brand mascot. Content was organized into clear pillars and amplified through targeted ads to strengthen engagement and visibility across key platforms.